Which 2012 Summer Olympian has the Largest Digital Footprint?

What is PeekScore?: PeekScore is a rank from 1 to 10, assigned to every person. The higher someone’s score, the “more important” they are on the web. In calculating your PeekScore and updating it often, PeekYou takes into account your known presence and activity on the Internet, including but not limited to; your blogging, participation in social networks, the number of your friends, followers, or readers, the amount of web content you create, and your prominence in the news. For first time visitors a more in-depth explanation of what the PeekScore is, and how to increase your own, can be found by clicking through here.

On July 27, the 2012 Summer Olympic Games, or officially the Games of the XXX Olympiad, will commence in London, UK. Of the estimated 10,000 athletes participating, with this entry we’re taking a look at ten who, at this moment in time – before the games have started, and before perhaps new stars emerge – are being spoken and/or written of frequently online and off, and whose performances in the games are hotly anticipated.

Measuring each athlete on our 1-10 PeekScore scale, we’re assessing not his or her prowess on the field or in the pool (or wherever), but instead we’re looking at the mark being left here in cyberspace (the digital footprints, if you will, a concept explained in brief above, and more in depth by clicking through here).

Unsurprisingly, perhaps, our list is topped by a pair of veteran, professional athletes and long established, world class champions, who are also Olympians. Our fourth place finisher may be the most famous Olympian on the planet, or surely in PeekYou’s homeland, going into these games. Here on the web however, at this moment, as high as his score is, he is surpassed.

Are there any surprises for you below? Any names you’d like to see included? Let us know in the comments.

Rank Picture Name Country / Event PeekScore
1

Serena Williams USA / Tennis 9.61 / 10.00
2

Rafael Nadal Spain / Tennis 9.16 / 10.00
3

Usain Bolt Jamaica / Track and Field 9.13 / 10.00
4

Michael Phelps USA / Swimming 9.06 / 10.00
5

Ryan Lochte USA / Swimming 8.07 / 10.00
6

Rebecca Adlington UK / Swimming 8.05 / 10.00
7

Sir Chris Hoy UK / Cycling 7.97 / 10.00
8

Allyson Felix USA / Track and Field 7.81 / 10.00
9

Rebecca Bross USA / Gymnastics 7.12 / 10.00
10

Kenenisa Bekele Ethiopia / Track and Field 7.06 / 10.00

PeekScore Competitions: Top Paid Athletes, Male vs. Female

What is PeekScore?: PeekScore is a rank from 1 to 10, assigned to every person. The higher someone’s score, the “more important” they are on the web. In calculating your PeekScore and updating it often, PeekYou takes into account your known presence and activity on the Internet, including but not limited to; your blogging, participation in social networks, the number of your friends, followers, or readers, the amount of web content you create, and your prominence in the news.

A “Battle of the Sexes” seems a bit of a dated concept, we’ll admit. It smacks of the 1970s, when such contests were staged in an effort to commercially exploit the Women’s liberation movement. Some such spectacles had legitimate historical, symbolic significance – such as when Billie Jean King faced off against Bobby Riggs – but in general it seems we’re a bit past such overt “us vs. them” thinking in addressing the various, still vividly existing disparities in our culture in how each gender is regarded and generally treated.

While the PeekScore blog has by no means in the past wholesale resisted passing observation and relatively lighthearted commentary on the realities of our patriarchal world, we’re not here to preach. Really, the pairing of this installment of PeekScore Competitions was inspired by nothing so much as the simple fact that the two groups already existed, all lumped-together, nicely packaged, listed and ready to be used by us.

Back in June, Forbes shared with we of the eternally fascinated middle-class their list of the year’s Top Paid Athletes. We gave these handsomely remunerated sportspersons a moment of our PeekScore time, and all was right with the world. However, at least in part due to the above referenced disparities in our culture (which we promised not to dwell on here), the list was also a de facto list of the year’s top paid male athletes. Aware of this, evidently, Forbes has just released their list of the year’s highest paid female athletes. So, for fun, and because you folks seem to dig our PeekScore rankings of the top-paid thises or thats, and you seem to get a kick out of our competitions pairings, we’ve updated the men’s list’s scores (and they did change some) and pitted the dudes against the ladies.

While we needn’t even leave you to guess over which group made more money (again, we’ll steer clear of further commentary), when it comes to digital footprints it may not be so clear to which team the higher numbers belong. So, let us start by looking at the women.

TOP PAID FEMALE ATHLETES

Rank Picture Name Earnings from July ’10 – July ’11 PeekScore
1

Serena Williams
$10.5 million
10.00 / 10.00
2

Maria Sharapova
$25 million
10.00 / 10.00
2

Danica Patrick
$12 million
9.88 / 10.00
4

Venus Williams
$11.5 million
9.00 / 10.00
5

Caroline Wozniacki
$12.5 million
8.25 / 10.00
6

Kim Clijsters
$11 million
8.25 / 10.00
7

Ana Ivanovic
$6 million
8.24 / 10.00
8

Kim Yu-na
$10 million
8.22 / 10.00
9

Paula Creamer
$5.5 million
8.21 / 10.00
10

Li Na
$8 million
7.27 / 10.00

AVERAGE PEEKSCORE: 8.73

This list, dominated by tennis players, shows a very web savvy bunch. Enormously popular Twitter accounts and Facebook pages exist for the majority, and robust personal sites and strong media coverage are the norm throughout as well. In general, when it comes to the PeekScore thing, it would be tough to find too many other groupings who would fare much better. Female tennis players – as well as at least some race car drivers, golfers, and figure skaters – are apparently well and fully aware of social media’s place in our modern world, and are not shy about participating in that sphere.

But what of the boys? Well, rather than belabor the point, or make any clumsy jokes, it’s probably for the best that we just see for ourselves.

TOP PAID MALE ATHLETES

Rank Picture Name Earnings from May ’10 – May ’11 PeekScore
1

Cristiano Ronaldo
$38 million
10.00 / 10.00
2

LeBron James
$48 million
9.32 / 10.00
3

Tiger Woods
$75 million
9.26 / 10.00
4

Lionel Messi
$32.3 million
9.03 / 10.00
5

Roger Federer
$47 million
8.95 / 10.00
6

David Beckham
$40 million
8.84 / 10.00
7

Kobe Bryant
$53 million
8.76 / 10.00
8

Michael Schumacher
$34 million
8.05 / 10.00
9

Alex Rodriguez
$35 million
8.04 / 10.00
10

Phil Mickelson
$46.5 million
7.62 / 10.00

AVERAGE PEEKSCORE: 8.88