A rough and tumble and rustic lot though we can be, when it comes time to earn our keep in this world we still do prefer the safe and cozy shelter of our expansive offices, and are very much in this sense an “inside business” (meant much as one might say they have an “inside cat”). What we do not claim to be, however, are “business insiders.” There is a world of difference, and we humbly accept this. It is our understanding, though, that the good men and women of Business Insider are, as they nearly boast by their very existence, business insiders.

They do what they do, and we do what we do, and never the twain. Or so it would seem.

Being inside all of that business apparently isn’t any longer enough for Business Insider, as they’ve taken to expanding their interests into areas all too familiar to the dedicated PeekYou reader; namely, determining who on the internet is most awesome. No longer content to remain on their side of the street, Business Insider recently published a list of who they believe to be the Top 10 Most Influential People Online.

The twain have met, and then some.

Now, we’re all for healthy competition, but we’re not confident that Business Insider knows what they’re doing when it comes to calculating who the internet’s most “important” people are, nor are we certain that they grasp the gravitas of such an undertaking. This is our bread and butter, and we have rooms full of super-sophisticated super-duper computers punching cards and crunching numbers (even employing long division), ’round the clock, constantly determining for the good of mankind who, at any given moment, is the internet’s (and therefore the world’s) queen or king.

Business Insider published their list in March. That genie’s long out of the bottle, and the internet has probably by now absorbed its findings as truth. This is all rather complex if you don’t understand computers as we do (being an internet company, you have to understand computers), but the internet can be fussy to the point of cataclysmic when faced with conflicting data.

Make no mistake, and do not laugh this off, we’re courting certain – Day the Earth Stood Still style – calamity with what we’re about to attempt. And we know you’re saying “then why, PeekYou?! Why attempt it at all? Let the Business Insider babies have their bottle.”

We’ll tell you why. So dedicated are we to providing for you a slice of truth in this world of lies of ours, and so determined are we to always be objectively sizing people up according to one of the modern world’s most meaningful metrics, that we’re scoffing in the face of a possible tear in the fabric of the internet itself. This existing list of the internet’s most “important” people is to be subjected – right before your soon to be weeping eyes – to the very series of challenges, and exacting calculations, we use to solely determine who on the internet (and therefore in the world) is most important.

“But PeekYou, won’t subjecting their findings to your own calculations create a paradox, which could set off a ripple effect, prompting, essentially, and do forgive my language, all Hell to break loose, and reality itself to collapse?”

Well, Johnny and/or Jane Reader, yes. Yes, it will. Or at least it most certainly could (and, if there’s any justice in this universe, rightfully should).

But what choice do we have? While we’re keeping the names on their list intact, do we just roll over and accept that Business Insider are correct in their rankings? They don’t show their math, and we here at PeekYou HQ were never consulted, so for all we know the order of the list is arbitrary. That’s all well and good for them, but what of the internet’s unassailable integrity? As there is an objective and absolute truth to be known, we have a duty to pursue it if anything we do here at the PeekScore blog means anything.

If somehow both lists are correct, and the internet folds in on itself as a result of conflicting data, so be it. We apologize for our hand in the collapse of civilization, the revolt of the machines, and the decades of suffering to follow. If, somehow, both lists are essentially meaningless entertainments, intended to drum up a little web traffic…

…well, that’s an absurd hypothetical, as nothing in this world could be more important than this.

The man topping this list should not surprise you. The man at the bottom should surprise you a great deal more. But PeekScores tell their own tales, and don’t conform exclusively to your narrow perceptions. PeekScores provide their own surprises, too, and on this occasion their own perils.

Picture	Name	Bio	PeekScore
	Mark Zuckerberg	Most of us use his website, although many of us wish we didn’t. Some say it topples kings, some say it’s destroying free society. We say “nice PeekScore, buddy!”
	Steve Ballmer	A laughable number 46 on Forbes’ list of billionaires, he holds strong – here, where we judge a man not by his bank balance – with a mighty second place finish.
	Steve Jobs	Many have been heard to decry Apple’s dystopian design aesthetic, and blindly worshiping consumer cult, swearing to never own an Apple product. But one day, it seems, despite the best of intentions, we all will.
	Matt Mullenweg	You’ve got him to blame for the words you’re reading right now, as we’re using his stuff to get this vital info to you. We’ll admit we’ve had worse (as have you).
	Arianna Huffington	Many so-called progressives needn’t form their own opinions any longer thanks to the tireless efforts of this woman. Linking to articles from her site qualifies as activism in the minds of many outraged Facebookers and Twitterers.
	Guy Vaynerchuk	A social media and personal branding guru, he is also behind the Wine Library TV video podcast. It seems he’s a big deal in this internet thing.
	Michael Arrington	In 2008 Time Magazine called him one of the most influential people in the world. That’s right, THE WHOLE WORLD. Just chew on that, why don’cha?
	Guy Kawasaki	He’s been described as a business legend, but he says being a legend should not be a goal in your life. We think that sounds like the sort of thing only a legend would say.
	Jimmy Wales	The website he’s best known for co-founding has settled many an argument, and given birth to many more. We still think it’s one of the coolest darned sites in this whole world wide web.
	Larry Page	Google’s still annoyingly young CEO and co-founder rounds out our list. Next to the peerless PeekYou, it could be argued that his is the most useful site on the internet.